sellers are on the hunt for creative ways to ramp up their marketing. It is a
necessity in today's tough market to have several tricks up your sleeve.
idea is nothing new, but more and more sellers are beginning to discover the
power of "staging."
today's article, we will focus on staging for the five senses. Human beings are
a sensory species. Our judgement and emotions are strongly influenced by what
our senses tell us.
harness the full power of staging, it's time you covered the basics.
1. Sight: This one is
pretty obvious! Your rooms should be tidy and uncluttered. Photos, trophies,
and kids' artwork should be replaced with simple, classic decor. A buyer needs
to be able to imagine their own life in your home. If your budget allows, you
may want to temporarily store outdated and oversized furniture. Rent new,
modern pieces to create a simple and clean design.
tighter budgets, slipcovers are an inexpensive way to neutralize loud patterns
and to deter attention from stained and damaged furniture.
2. Smell: Be sure that
each room is not only tidy, but that it smells clean. However, avoid harsh
chemical smells, such as bleach. Many buyers may be sensitive to these smells
and will want to make a quick exit. Consider installing simple room air
fresheners or candles (when supervised) to create ambiance.
owners and smokers may have their work cut out for them. Smoke can infiltrate
furniture, carpets, and even walls. And with many buyers suffering from allergies,
you may need to send Lassie to doggy day care for the day. To remove odors,
clean carpets and repaint walls.
3. Touch: Broken and
chipped tile, missing and loose handles, and wobbly handrails are all red flags
to a would-be buyer. Be sure that you do any minor repairs before showing your
4. Hearing: An open house
can be an event. For large-scale estates, they may even include musical
performances. But for smaller sales, and that is most of us, simply be sure
that barking dogs are taken to doggy daycare. Have noisy equipment shut off.
Don't leave on televisions or radios. Peace and quiet is a sound, too!
5. Taste: Okay, this can
be a hard one, depending on what kind of showing you are having. Open houses,
though, are a great forum to provide wonderful food and drink. Many agents set
up open houses much like a party. Be sure to have enough finger foods (that
aren't messy) for all of your guests. And even small showings can play up the
sense of taste by having freshly baked cookies or other goodies filling the
bottom line? Staging is intended to create an atmosphere for the prospective
buyer where they can envision themselves in your home. You create a lifestyle
with your staging, and through how you stimulate the senses.
home most likely to be bought by a large family? Do you have a downtown condo
that will appeal to young professionals? When staging is done right, buyers
will pay top dollar for not only your home, but the lifestyle it will afford
done right creates ambiance, showcases the highlights of your home, and appeals
to a wide range of buyers ... all sure fire ways to make a deal!